West Coast Cranks For 2018 by craig levers

Already With 2018! 

_B7A0943.jpg

There was no plan to start up the PhotoCPL E-Bombs so soon in 2018. You know, kind of chill give you all a break on your breaks. But the surf has been on the pump already this year, so what's a surf photog s'posed to do...after you've had your own fill of surfing of course. 

_B7A0602.jpg

The open beaches have banks that have surprising held bigger swell. The 1st was really good, the 2nd a Raglan Day and then yesterday back to the beachies. 

_B7A0634.jpg

Iain 'Ratso' Buchanan first on the peak and showing us young-uns how it is done as always.

_B7A0688.jpg

Bruce Johnson finding form in the foam.

_B7A0854.jpg

As always, AK weather, all 4 seasons in an arvo.

_B7A0879.jpg

Rain...much! Dan Caley enjoying the shower, rinse combo. 

_B7A0884.jpg

Dan post squall

_B7A0781.jpg

Dan creating his own rain shower

_B7A0917.jpg

And after the rain what happens??? 

_B7A0942.jpg

Wave... tick. Lion...tick. Double rainbow...tick. 

_B7A0958.jpg

Johnny Stokes and his new profile photo! 

 

In Print

The Surfers Journal Spread

The Surfers Journal Spread

Big congratulations to one of the star contributors to The South Seas Book  Chris Garden. Gary just landed this double page spread in the latest Surfer's Journal... does this image look familiar? Well it should! It's the same one we swapped out and used in the South Seas Revised Edition. Nice to see our photo editing was on point.  When Gardy sent this through it was a no brainer that it was going to be a feature spread in the Revised Edition.

The South Seas Revised Edition Spread

The South Seas Revised Edition Spread

And Not So Coincidentally

Logger Heads 5 - 2018.jpg

The Mangawhai Logger Heads is back on this year, bigger and better, growing every year. I'll be there shooting away. Come hang out! 

Logger Heads 4 - 2017 Line Up.jpg

Last Year's line up

To find out more, check out The Logger Heads FB Page HERE

 

From The Book Store



What? You haven't got yours yet!!!  - Just click in the image.  

The PhotoCPL Top 20 of 2017 by craig levers

 

Christmas carnage is all around, the roads are chocka, the malls are packed and stupid people are doing extra stupid things on your clear and correct efficient trajectory. But soon enough the chaos will be done and you'll be able to chill. And that's time we all reflect on the year that was. 

I'm getting in early. Here's a visual ...and most probably very lateral... photo essay of the year that was with what are my favourite images from 2017. In a roughly chronological order. 

#1
Screen Shot 2017-01-06 at 11.59.32 PM.jpg
And here the rules of engagement are broken straight away. These images were actually shot in December 2016. But the Corona Campaign ran early 2017 so no one saw the photos 'til '17. It was a hard week's work but super rewarding because the client was stoked on the shots and that we [there most certainly was a team] actually pulled off a tough somewhat remote location. I ended up taking on the roles of location scout, production co-ordinator and photographer. First on the island, a week before the talent arrived, last off the island, properties, keys and props returned. 

#2
_B7A0348.jpg
Sean Boucher's biggest air at the 6th Annual Mangawhai Bowl Jam. Love being the shooter for the Bowl Jam! It's stinking hot, the concrete reflects the sun, there's no breeze at all because it's so packed, you're hustling for position, and then Sean goes and does this... are you f_ckening kidding me!!! So sick Sean, he didn't win the Jam, he came second to his close mate Bowman Hansen, but he did beat Bowman in the Biggest Air... and that would be this one right here. The Bowl Jam is on again this February. I'm be there, there's no place I'd rather be than coping-side. 

#3 
_B7A1385.jpg
We had a shit summer for waves, there's no sugar coating it. It was crap. But there were moments... and yes 3 through to 6 are all from the same bank. But these were heavy swims and the waves were solid. These are stand outs for me because it was a real challenge to even get out the back and hold any type of position. This is Braedyn Louie, the shot went on to be used in Damaged Goods Zine. 

#4
_B7A1806.jpg
This one of AJ Matthews also made the DGZ cut. If this wasn't chronological it'd probably be sitting a lot higher than 4 for me.
IMG_5195.jpg
The lads in DGZ

#5
_B7A1551.jpg
Bevan 'Napes' Wiig and I have a cursed shooting relationship. We're very good mates and we do surf a lot together. But man, for knowing and seeing how good Napes is for the last 20 years of friendship, the photo archive sure doesn't reflect that. We'll paddle out together, he'll snap his board, I'll get sucked down the beach in a rip, it'll go sea breezy... honestly, every fricken time. So this one's gold.... and yep he snapped the board two waves later...AGAIN! But this shot made the cut for NZ Surf The Collection Vol 1  in the feature I wrote about The Piha Village. 

#6
EmeraldDream.jpg
Toby Dobson-Smith was paddling back out next to me. The set of the day came through, no one was out the back to catch any of them.  And in the set of the day there was Wave of the day, hell, wave of the year! The most perfectly formed 6 foot plus, grinding, spitting beast. It almost seemed un rideable; but it could have been. Toby and I were gobsmacked. There was nothing that could be said anyway. This is it. Straight to the Photo CPL Waves Gallery HERE it made the cut for The South Seas Revised Edition  and last month was made into a Primal Fish for the Legasea Auction, it was bought for $3,800.00. All proceeds to Legasea of course. 
legasea2.jpg
#7
_DSC2797.jpg
We went camping. This year there has not been enough missions in the Chevy, and there's a good reason for that. Someone, who shall remain nameless, reversed at full speed in a wood truck into the parked Chevy. Because the parts came from the States the Cambulance as out of commission for four long, long gruelling months. Needless to say, we don't get wood deliveries from that chap anymore! But this was shot on an epic weekend at Waikawau Bay, my bro Kent and his missus Lucinda set up with their inflatable tent... just pure camp site porn right there... how good is that set up! 

#8
_DSC3188.jpg
The Campvibes take 2, and the most epic stag do ever! Me old mate Luke Darby managed to finally snag himself a goody [aye Jane!] and so we were forced to have a Stag Weekend. The call was made, The Far North. We scored sick waves on both coasts for four days. We were all in bed by 10pm every night! 
_DSC3205.jpg
The last trip before the aforementioned catastrophe

#9
_DSC4727.jpg
Getting skunked at Shippies isn't all bad. I love the Picker Huts and have wanted to spend some time re-shooting them. Well, the swell we were chasing this next mission just never came so Picker Huts exploration it was. 2017 has been a different year shooting wise, off the back of getting The Big Little Beach Book out, which is landscape photography and switching to The South Seas and NZ Surf The Collection projects, it has all about surf and action shots. This was a super satisfying image to make.

#10 
caravan011.jpg
Hashtag ishootfilm Hashtag realblackandwhite Hashtag Tmax100 Hashtag shootfilmstaypoor Hashtag 6x9

I do love shooting on film and 2017 has been a quiet year film wise, for all the reasons above. 2018 resolution; shoot more film. Shoot more grit... watch this space. 

#11
_B7A5539.jpg
The random wins! This was not an epic day, but it was fun as. I snapped off this shot of visiting Seppo Chris Lantz, hmmm I like it, ok I'll post it on Insty .... holy fricken shit! My most liked and shared shot on Insty ever. I don't think it's the best shot ever, but the caption was pretty good. It was about how Chris was ripping, but super respectful in the line up; if he got a bomb one set, he'd intentionally sit out the next set. He got his karma too, he got the best ...probably only barrel that day.  Respect to you Mr Lantz. 

#12
_B7A5881.jpg
The gorgeous Ange and I escaped to Samoa for my birthday, a number which does not need to be mentioned. The goal was to surf the birthday woes away. And I scored this wee nuggy of the reef pass almost every day for a week. One of the sessions was, for me, as good, fun and perfect as it gets . So this image represents a week of surfing fast, zippy barrels and desperately trying to clutch at the notion that I've still got it. [Never had it!] Love Samoa!  

#13
PihaBarRoom.jpg
click HERE to see bigger

And then this happened. A really good heavy bank on the Bar and a waterhousing configuration change [and a bit of practise to adapt for the change] This is the closest I've got to an image I've wanted for 25 years. I'm claiming it, it's the one I've been after. Here's the stinker though, a lot of locals still like this one better ... 
PihaBarBarrel.jpg
click HERE to see bigger

Tough audience huh! 
IMG_2895.jpg
Last week the newbie got installed above the entrance of Backdoor Surf Barry's Point Road, Takapuna, 16 square metres of hugeness. So yeah defo in the top 20 huh! 

#14
_B7A7115.jpg
_B7A7116.jpg
_B7A7117.jpg
Hanging with Roger Hall is always a fun day. This day was a work day, shoot Roger in the Surfline Factory, in his habitat, maybe get some action and then interview him for NZ Surf Collection Vol 1 . The feature in the book came up really well, it's kind of a gnarly interview, pretty blunt and looking at a few old wounds. Josh, our graphic designer and Warren Hawke choose the last shot in the sequence to be included . I love the middle shot; love cross steps and the plank dance. 

#15 
SurfBreaksCover.jpg
Again not actually taken this year. But if you walk into your local Post Shop chances are this will be on the ad screens of sitting on the peg boards. This was a massive project with NZ Post, and I'm not going to lie, a bloody good payer. The First Day covers were released mid year. And it's the first time NZ Post have done NZ Surf Break Stamps. The $1 stamp was particularly good :) 
sbpage1.jpg
#16
_B7A7927.jpg
Home this Spring and one of the most north angled swells I can recall. It wasn't the biggest but it pumped for three days which is not usual. So this image is an emotional choice, 'cos north swells are such a treat. 

#17
_B7A8057.jpg
Dune Kennings on a northern treat. This shot is all about the angle and luck. Water photography is as much about the physical technique as it is photographic. So this one's me putting the camera in a different place. This one's a stoke maker to want to be in different places and give different angles. 

#18 
_B7A8068.jpg
I thought this one was out of focus for a couple of days after, it was gutting, but then I checked it out properly at actual pixel depth. Corky is pin sharp in there. I shared it and Magic Seaweed picked it up as Shot Of The Day- chuffed. But this one's more of a stoker 'cos Corky charges whenever it's sizey and it's super cool that it's his Shot Of The Day.
Screen Shot 2017-10-14 at 2.48.44 PM.jpg
#19 
_B7A0130.jpg
Last week... oh boy...last week was pretty epic. Another tough swim because when this place gets sizey so do its rips. Again this shot's an emotional choice, I haven't shot with Bobby Hansen for nearly a decade. 

#20
IslandBarrel.jpg
And finally 20... that was harder than you'd think, and if you're still reading thank you for staying tuned. This did get posted in last week's E-bomb also. Straight off the bat there were a couple of requests for prints of it, so it's now the latest addition to the Waves Gallery HERE  so in a way, I haven't chosen #20, you guys did. Thank you for your patronage. 

That's probably the last E-bomb for 2017 fellas. It's been a full on year but a bloody good one for the PhotoCPL brand. Two big books smashed out and a lot of shooting in between. Next year... honestly...who knows, more roadies in the Chevy! More film shot and more swims with the waterhousing. 

Stay safe in the festive season!  

 

From The Book Store

What? You haven't got yours yet!!!  - Just click in the image.  

Going Eastside by craig levers

_B7A0118.jpg

These are the days that get remembered. Sometimes for all the wrong reasons. We got super lucky, a dodgey battery failed on the jetski before we were parked up. Others weren't, 4 vessels were swamped and rolled, 2 sunk as the tide hit low and the swell really kicked. The swell got just a bit too big for paddling. But man, it's exciting to be a part of a swell like that, to put yourself in harm's way.

_B7A9845.jpg

Last week's post  was bemoaning the long walk up the big sand dune. This week it is an equally demanding slog with the gear. It's part of the Copious Clothing  champaign, the brief is to shoot the clothing in a real environment, not a simulation of a surf mission, the real deal. So Cale organised team riders, Lee Ririnui, Harper McBride and Shaun Boucher for the shoot/s. 

_B7A9833.jpg

The idea is the old school [and safer as it turned out!] approach. get dropped off at the corner and walk the beach to the peak. On the way capture the talent in a few garment swap outs, going through the real life experience of what a day like that entails. Course you gotta have swell right! 

_B7A0336.jpg

Safe to say WE GOT SWELL!!! 

_B7A9958.jpg

An iconic Kiwi surfing experience

_B7A0106.jpg
_B7A0097.jpg

Acid drops
Bobby Hansen and Leon Santorik split a peak .... 

_B7A0122.jpg
_B7A0129.jpg
_B7A0130.jpg
_B7A0131.jpg
_B7A0132.jpg
_B7A0136.jpg

Bobby and Johnny Hicks left Gizzy at 3.30 am to get the tide right. Mission accomplished. 

_B7A0239.jpg

The swell picked up all day, it got too big for the first venue, wash throughs become consistent and this is when the boats got rolled. 2 skis and maybe 3 boats tumbled, 2 of those boats actually sunk, but were later retrieved. The owners got lucky, but at the same time, probably should not have moored where they did, it was clear the swell was on the rise and when low tide was. 

In the meantime other coasts were pumping too... 

_49A9103.jpg

Cale Tolley, my boss and art director for the day 

_49A9117.jpg

Cale in his very happy place

_49A9068.jpg

Matty Bennett holding down the lefts

_49A9125.jpg

Lee Ririnui; rail game 

One of NZ's best skaters Shaun Boucher, doing a Bertelman  

One of NZ's best skaters Shaun Boucher, doing a Bertelman  

_49A9170.jpg

Griffo Junior doing man hacks 

_49A9175.jpg

Hods aka @inthedrink finishing the day on a high note before the mission back to the big smoke 

 

From The Galleries

You might see this image on display next time you walk into a NZ Post Shop. It's the cover shot of the NZ Post NZ Line Ups Stamp set. And that's Cale in the foreground.  

  Wanna see this image better or even order it for your home? - Just click in the image.  

Good Things by craig levers

This is my favourite image of 2017..so far...I think. It'll probably change tomorrow. We used it in The South Seas Revised Edition, we included it in the exhibition at Sustainable Coastlines, it's on a few people's walls now. It glows when it's printed. It was such an incredible wave, one of the most perfect waves I've ever witnessed...anywhere.  

Primal Surfboards put my name forward to Simon Yates from LegaSea to be involved in a collaboration; to make a board to be auctioned, last week, at The Big Work Up LegaSea Gala Dinner. Turns out the Gala is quite a big deal. It was sold out a month beforehand. This is the board... 

legasea2.jpg

It was auctioned and reached $3200.00. The winner got a free South Seas book too :) I s'pose this is the bit where I could be all cool and be like 'yeah, 'cos that's what my art is worth'  but c'mon who would that be kidding. There's some bloody good bastard out there who found their way to donate 3 grand to LegaSea. Chuffed to be a part of it, and chuffed at what an amazing job Primal did of applying the image to the board. 


LUKE UPDATE!!! 

Screen Shot 2017-11-30 at 10.08.04 AM.jpg

Old, very very old, mate Luke Darby is now in California representing NZ at the ISA Adaptive Surf Champs at La Jolla Shores. The bigger picture being that it will open the door for other Adaptive Kiwi surfers to follow suit in the Paralympics. Luke needed to raise 4G for flights and accomodation so in conjunction with Surfing New Zealand a Give A Little page was set up to get Luke to Cali. And you good buggers got him there!

You can follow his exploits on Zepher.co.nz  he's going vlog updates daily, check it out. 


This Saturday 

Wondering what to do on Saturday, worried you'll be tooling around the house with nothing to do? Well come join us at the Surfline Summer Is In Session arvo.

SummerBBQ.jpg

We are decking out the factory with images that will be for sale on the day, it's a cool challenge to use the factory as an exhibition space. The emphasis is most certainly on CASUAL. It'll be fun, come along. 

Coming Up

... and then... Piha gets hammered. But in a good way. Saturday 9 December sees Jack Johnson once again descending on our fairest and wildest of shores. The good bugger is helping out with the Sustainable Coastlines Clean Up day. Check it out HERE

And the very same day Disabled Surfers Association are putting on a Have A Go Day... in the same carpark ....hmmmm somebody needs to be talking to somebody else huh! It'll all work out. Anyway, if you want to volunteer and be a helper ... which quite frankly is verging on a life changing/affirming thing check it out HERE

From The Galleries

Ahhh The Mount! Just got a order this image last night at 900mm wide. It's a familiar theme but it's such a stoke when a client orders the larger print options, primarily because at 900mm+ it is when the detail starts to really shine. Wanna see this image better or even order it for your home? - Just click in the image.  

Having Soggy Toes and Getting Deals by craig levers

Soggy Toes 

_B7A9473.jpg

It could be the best name for a surf zine ever. Seriously, when you think about it; it's symptomatic of the surfing condition and not deadly serious and earnest. It is clever. The Bay of Plenty's Guy Thompson is the creative behind Soggy Toes Zine. Issue 4 is out, only 200 are made of each issue thus far. Each of the four issues are 44 pages of visual stimulation.

_B7A9474.jpg

Thanks Guy! 

_B7A9475.jpg
_B7A9476.jpg

Sickest log shot I've seen in a long time! 

_B7A9477.jpg

Noddy!

_B7A9478.jpg

Very accurate

_B7A9480.jpg

I like Soggy Toes, I like that Guy is getting his work out there. I love Zines and the DIY ethos. They are the spawning ground.  If you want to get a copy of issue 4, you can order it HERE


LUKE UPDATE!!! 

_A8C2144.jpg

Last week's post was about my old, very very old, mate Luke being selected to represent NZ at the ISA Adaptive Surf Champs in California. He's the first Kiwi to ever do so. The bigger picture being that it will open the door for other Adaptive Kiwi surfers to follow suit in the LA Paralympics. 

Luke needs to raise 4G for flights and accomodation so in conjunction with Surfing New Zealand a Give A Little page was set up to get Luke to Cali. WELL, the funding page has gone unreal! The total is just $600 shy of the target.  I've given, can you? Here's the link to the Give A Little page

https://givealittle.co.nz/cause/adaptivesurfingchamps2017 
 

In Other News 

Peg Post.jpg


NZ Surf; The Collection Vol 1   continues its rise and it looks like there won't be too many left by the other side of Christmas at this rate aye! Last week it featured on the cover of Christchurch's Bay Harbour News, backing that up, this week it featured in The Pegasus Post. 


Deal Time 

NovDeal.jpg

Yep, until the end of November this is the deal. Order your copy of The South Seas Revised Edition via PhotoCPL and you'll get a set of 10 NZ Wave Prints worth $29.95 FREE. No conditions... like while stocks last... just buy your South Seas book before month's end. All deals off in December! 

From The Galleries

output_UOu2ec.gif

The key image from this sequence features in The South Seas. It's also fast becoming one of the most popular ones in the Galleries on PhotoCPL. I've got a good story to share with you about it next week. But in the meantime if you want to view the key image instead of an annoying animation, check it out HERE

Giving Is Good  by craig levers

_A8C2342.jpg

Luke is one of my best mates. We've known each other since 1993, when the 20 year blagged his way into the position as NZ Surfing's new graphic designer. To be honest he aced the interview process. It was exciting times, printing magazines was not the digital ease it is now. Pages were typeset, bromides were made, film was stripped in, cut and paste was actually cutting and pasting with wax rollers.

Luke made and makes my website. Luke made 09 Magazine with me. He's my go to guy. He's more than that, we've shared life's significant events; family deaths, births of children, relationship dissolutions, marriages.  

_A8C2144.jpg

Luke was born with an underdeveloped left hand. To be really honest, I always forget about his dodgey left, he doesn't let it stop him from doing anything.

Ok scene set, why am I extolling Luke?

Well he's just been selected to represent NZ at the ISA Adaptive Surf Champs in California. That's kind of a big deal, he'll be the first Kiwi to ever do so. The bigger picture being that it will open the door for other Adaptive Kiwi surfers to follow suit in the LA Paralympics. 

Luke's not a high roller, dear old Luke is a cruiser, he doesn't have the coin to get to California, at the moment he doesn't even have a good steamer or short board. Well O'Neill NZ [thanks Jason!] and Steve Morris SM Surfboards [thanks Steve!] have generously, no second thought, sorted that. But Luke needs to raise 4G for flights and accomodation, thanks to his Give A Little champaign he's already 25% there.

I've given, can you? Here's the link to the Give A Little page

https://givealittle.co.nz/cause/adaptivesurfingchamps2017 
 

In Other News 


NZ Surf; The Collection Vol 1   is going super, super well. The limited edition book has sold through 2/3's of the print run already. Looks like there won't be too many left by the other side of Christmas at this rate aye! This week it featured on the cover of Christchurch's Bay Harbour News... right next to the Freedom Campers ignoring fines.  

IMG_0854.jpg

Last week's final shindig at The New Brighton Club went off too, again, thank you all for coming along, Waz and I were stoked to fill that big room. [and bloody stoked on how many books were bought!] 

From The Galleries

Big is best! This week a couple of 1200mm wide prints got commissioned, above is Piha Storm and below is Piha Bar Pano. Of course it's nice 'cos it's more money, but that's not the primary reason. The whole way I shoot is so the images can go at least this big and it being just were the fine detail only starts to pop. I froth out every time is see these printed big and am reminded of how sharp and detailed they are - photo nerding out.   

lick on the images if you wanna know more about them...or even how to get your very own. 

WOW... or... Waves Out West by craig levers

Waves Out West

149A8214.jpg

We're having a pretty good run of it, 5 days of offshore winds and groomed swells moving in. It's the sort of week where West coast residents feel like surfers again. You're trying to fit your work around the tides. It feels good. To be honest not much work was done and the camera hasn't been getting punished much either. Mental health days.

149A8125.jpg

Options starting to show as the banks get groomed up. 

149A8189.jpg

Happy times for one paddler, not so much for the fella far right

149A8191.jpg

Move fast

149A8196.jpg

and then set for the speed run

149A8233.jpg

Post surf sun observations 


Mainland Bound

CBASL Invite web.jpg

We're celebrating NZ SURF- the collection Vol 1 next week. If you're in Christchurch come along! All welcome, get to see the book in reality and even chat with the makers. We'll even shout you a sausie roll and a couple of cheese'n'pineapple sticks. Because of Licensing laws we need your name to put on the door. So email me back with a YES, even if you only think you might attend, so we can at least add your name to the VIP list. Love to see you there.


But Wait There's More! 

Wanna hear Wazza's dulcet tones on the airwaves? Well tune in tonight to Radio Live at 9.30, Warren will be chatting with Mitch Harris about NZ Surf- the collection Vol 1 

And we want to say thanks to Hydro Surf for giving the books fair and fine reviews on their site HERE

From The Bookstore

Don't Forget about the South Seas though! It's in most surf and book stores now. You can check out the preview just by clicking on the image... and of course buy direct and avoid the hassle of going to the shops. 

Cross fit? Nah Bro... Cross Step! by craig levers

Walking The Plank

Aussie logger Kai Ellis-Flint at the Logger Heads comp Waitangi Weekend... the Logger Heads is back on for 2018 too!

Aussie logger Kai Ellis-Flint at the Logger Heads comp Waitangi Weekend... the Logger Heads is back on for 2018 too!

I love shooting long-boarding. It's harder than you think. It's harder than short-boarding to capture. With short-boarding it's all about big manoeuvres, you can anticipate the big move coming. Not so much logging. It's all about the subtle foot work and quick reactions on the board. 

When I landed the gig as the Hyundai Longboard Tour shooter in 2009, I didn't know what the hell I was doing. Sure I had the gear and knew how to punch out the timely afternoon deliverables for media. And sure I'd been shooting surfing professionally for nearly 20 years at that stage, but I hadn't shot much long-boarding; I knew I didn't get the nuances. I had a trick up my sleeve, I got my good mate Daryn McBryde to spot me and tutor me. Daryn, if you don't know, is a multiple long boarding champ and dominated the scene for years. I couldn't have scammed a better teacher.  Hyundai would never find out their new contracter had no idea what he was doing! 

It must of worked, I ended up being the Hyundai Long Board Tour shooter until it's sad demise in 2014. I absolutely loved those 6 seasons of traveling the country in a brand new Hyundai documenting the tour. It was such a contrast to the short boarding comps, I love shooting those too, but the long boarding comps had such a good vibe around them.  

This week I was supposed to be shooting some of New Zealand's best exponents of the log for Barkers Menswear. The east coast swell bump we eyed up just didn't do what we hoped, we are in a holding pattern. 

Simultaneously I've been asked to be a part of a photo exhibition in December. So the prep begins, what to use? Well,I have a fascination with cross steps and the foot work involved in good logging. It's really hard to do. This is what I'm working on... 

_B7A1892.jpg
_B7A1763.jpg
_B7A1803.jpg
_B7A2251.jpg
_B7A2116.jpg
_B7A2372.jpg

So what do you think? [Again not a rhetorical question- I really want to know] Do these stoke you too, could you see them sitting as a huge print on your wall?  Hit me back with your critique.    

In Other News...

Plans are a foot [hahah get it.. foot] for The Collection Vol 1 book launch nights. Warren Hawke and I are going to host three evenings in the Mainland. The big one will be Wednesday Novemebr 8 at The New Brighton's Mens Working Club. Last time we did something there it got huge, so if you can, come along!

What!? You know nothing of what this 'Collection' is? Well I've made you a video... 

From The Bookstore

Don't Forget about the South Seas though! It's in most surf and book stores now. You can check out the preview just by clicking on the image... and of course buy direct and avoid the hassle of going to the shops. 

The Collection Is Here, now by craig levers

And So It Starts All Over 


Yesterday NZ Surf- The Collection Vol.1 arrived. Three really big, laden pallets of beautifully inked and bound paper; it is a beautiful thing. It's also a little daunting; there's only one fella that's going to bag and tag the pre orders and the surf store orders. And sell the book, get the book into those surf stores. There's a lot to do.

Our National Champ Ella earlier this week, and she's super stoked on her feature.

Billy stoking on his feature this morning too! 

Billy stoking on his feature this morning too! 

The Pre Orders have gone unreal, and because of that we're going to keep the offer of free Postage and Packaging going until after Labour Weekend. You can order your book HERE

The Collection is a hardcover, A4 landscape book. It is 194 pages with over 500 images and a hefty word count of 60,000+. This is one information packed volume. Warren Hawke has curated the content, and he's done an amazing task. To be really honest I think he's worked too hard, when you pick up the book and start flicking through it from cover to cover it just keeps going and going... and going. There's so much content.

All aspects of our NZ Surf community are covered, guys, gals, shred dogging to log cruising, groms to godfathers, North to South. But that's what Warren set out to do; produce a mass of content that reflects the deep diversity of our Kiwi surfing culture.   


Inversely and ludicrously, all of Warren's work is not reflected in the cover price. It is only $59.95. This is very intentional, we want the book to be on your coffee table. We want the limited edition of 1500 to sell through.   

This is part of the fore-word Warren has written that sums up what the book is about....

 "For ‘The Collection’ I wanted a variety of shots that would help add to the stories being told and other shots which might create some ideas of their own in the minds of the reader. I also wanted to get as many different surfers in the book as possible. This decision played havoc with Josh’s design philosophy at times and made his work much more difficult than it should have been.

‘The Collection’ is about the variety of riches linked into our Kiwi surfing culture it therefore includes stories about surfers, surfing, festivals, the arts and the ocean. There’s purposely an absence of hype, advertorial and corporate bullshit. I see ‘The Collection’ as something fresh and new which hopefully in some ways brings out and also gets to the soul of Kiwi surfing."

From The Bookstore

Don't Forget about the South Seas though! It's in most surf and book stores now. You can check out the preview just by clicking on the image... and of course buy direct and avoid the hassle of going to the shops. 

Finally Waves! by craig levers

_B7A7927.jpg

North swells are the best swells for us Westies. They generally strike at such an oblique angle that all the beaches from the far North to Whanganui turn into right hand point breaks. Well maybe not point breaks, but series of hollow running rights. These swells are few are far between. They are absolute treats. At the start of this week we had one of the best north swells in years, not the biggest, but it pulsed for three days. Lots of surfers got lots of barrels, boards were snapped and the stoke banks were filled to the brim. 

_B7A7940.jpg

Not a swim for the timid, especially at feeding times

_B7A7948.jpg

The early 

_B7A7959.jpg

The goal

_B7A7983.jpg

Nat Barron paddling into a freight train

_B7A7986.jpg

Former National Junior Champ, builder, husband and father of two, Nat, in the happy place

_B7A7998.jpg

Dune Kennings settling into the fold

_B7A8008.jpg

The lefts off the back of the right running peaks are good too, and Kye Bedford in a very unenviable position

_B7A8057.jpg

Dune eyeing up the next section

_B7A8068.jpg

James McAlpine in the bowels of a beast 

 

From The Bookstore


Pre Orders for The Collection have gone nuts-thanks fellas!!! There are books going all around the world.  All Pre Sales get free postage and packaging and will be sent out in that first week of landing. The full shipment is on its way with an ETA of October 18. So after the 18th they won't be Pre Orders and standard P&P will apply.  You can check out more detail, LIKE it- SHARE it and of course Pre Order by clicking through on the image to it's web page. 


The South Seas Revised Edition  is going pretty sweet too, last week it got called the Rolls Royce of NZ Surf books! Most surf stores and books stores have stock now, but if you can't find it in a shop, you can always buy it direct right here right now just by clicking through on the image. We've decided to keep free P&P worldwide going until the end of October. 

On The Road. Your Chance To Win... and clearly it's still onshore by craig levers

On The Road 

_B7A7886-Pano-Edit.jpg

Ngaruguru Estuary last night 

_B7A7892.jpg

Hundertwasser/Chuppa chups inspired installation?  

_B7A7914.jpg

Don't get views like this by sitting at home. 

I'm on the road selling books, I won't lie, it is my happy place. I definitely over romanticise the whole process; away in the Chevy Camper, loaded up with stock, cameras and surfboards. I love visiting the surf stores and the owners. The catchups, the gossip and the thrill of the sale. The job is not necessarily to get as many units as possible into each store, it's to get the distribution spread far and wide. To make the books be available. It would probably make more financial sense to sit on the blower and sell, but there's no fun in that. Plus I think when the store owners actually hold the books, feel the weight and see the quality they get it better. It's fun to watch the conversation tail off as their attention is taken by the pages, you know you've hooked them. No hard sell, just let the books speak for themselves. 


We're Doing A Giveaway

22096573_216387338896784_2884398387002605568_n.gif

 

 

To celebrate the South Seas being available now we're going to share the love. The South Seas Revised Edition has 228 pages of images from every corner of New Zealand. Post your best lineup from your local region to the South Seas Facebook page HERE and be in to win a signed copy... and please, no spot naming, keep us and them guessing :) 


Last Week

21319153_1618147274872563_6760877411616942965_o.jpg

Jackson! 

21994244_1618147371539220_2446984018482014291_o.jpg

Glams 

22096279_1618147131539244_2783474001436406022_o.jpg

My best side

22104705_1618147114872579_5160001971631617587_o.jpg

The prints

Thank you all for coming along last Thursday, you packed out the Sustainable Coastlines Flagship. What we didn't tell you was that The South Seas Launch was the very first time the Flagship had been used for an event like this. Nerves of no shows were very quickly shut down. The highlight... let's be honest, selling a shit ton of books! But in ever so close second, over $2500.00 was raised for Sustainable Coastlines via the print auction. Thank you fellas, that's bloody awesome. In the end we decided instead of just profit, 100% of the print sales went to SC. 

Again Corona NZ have to be thanked for supporting the event, as do the staff at SC, Andrew Howson, Jodi Pretscherer and Camden Howlet who stayed and helped out on the night. 

You missed out on the book launch? You don't want post a line-up on stalk book to win one? You just want to get it done and have the book show up on your doorstep with free P&P? Well, you can do that HERE

From The Bookstore



Pre Orders for The Collection have gone nuts-thanks fellas!!! There are books going all around the world.  All Pre Sales get free postage and packaging and will be sent out in that first week of landing. The full shipment is on its way with an ETA of October 18. So after the 18th they won't be Pre Orders and standard P&P will apply.  You can check out more detail, LIKE it- SHARE it and of course Pre Order by clicking through on the image to it's web page. 

The Collection... your preview by craig levers

But Wait There's More 

Yesterday the advance copies of NZ Surf- The Collection Vol.1 arrived. You'd probably assume a battle hardened maker of printed material, a fella that has made over 90 magazine issues and 8 hard cover books, would be all like- meh, yeah, ok. Nup, I still smell the fresh ink, leaf through the pages with glee. There is nothing quite like holding the fruition of a project you've been apart of, and being quietly confident it's something good. 

The Collection is not my book. It's the hard yards of Warren Hawke. I'm just the chump that's going the sell it, well, maybe a couple of features hacked together too. We have been planning The Collection for a few years now, but it's Warren that has kept the inertia and the passion going. He's the editor, the chief of this one. 

This is part of the fore-word Warren has written that sums up what the book is about....

 "For ‘The Collection’ I wanted a variety of shots that would help add to the stories being told and other shots which might create some ideas of their own in the minds of the reader. I also wanted to get as many different surfers in the book as possible. This decision played havoc with Josh’s design philosophy at times and made his work much more difficult than it should have been.

‘The Collection’ is about the variety of riches linked into our Kiwi surfing culture it therefore includes stories about surfers, surfing, festivals, the arts and the ocean. There’s purposely an absence of hype, advertorial and corporate bullshit. I see ‘The Collection’ as something fresh and new which hopefully in some ways brings out and also gets to the soul of Kiwi surfing."

The Collection is a hardcover, A4 landscape book. It is 194 pages with over 500 images and a hefty word count of 60,000+. This is one information packed volume. Inversely and ludicrously, all of Warren's work is not reflected in the cover price. It is only $59.95. This is very intentional, we want the book to be on your coffee table. We want the limited edition of 1500 to sell through.   

The full shipment arrives mid October but pre sales are open now- free shipping worldwide- until October 13. Book your book HERE  

Come Join Us

We really really want to shout you a few beersies and pizza aye... come join us September 28th ... yes 28th... I've got it right this time. Just click on the invite for the Facebook event. 

From The Bookstore

Pre Orders for the South Seas Revised Edition are done! There are books about to be sent all around the world.  All Pre Sales got free postage and packaging [plus some extra free goodies]. The shipment is here is getting into stores now. Don't want to go to a shop to get yours??? Buy it by clicking through on the image to it's web page. 

You're Officially Invited by craig levers

If you click on the invitation above it links through to the Facebook event page. But you don't have to do that, I'm about the explain the night away; 

It's a big space to fill so you better bloody turn up, The Sustainable Coastlines Flagship is down by the Silos in the Wynyard Quarter, you know that big Wilson's Carpark where the Laneways main stage is placed, beside the Auckland Fishmarkets? That's where the Flagship is. We've gone for a Thursday evening and early, 6pm, so you can just come along after work- it's casual, it's informal, We just want you to have relaxed fun. 

We're going to feed and water you, thanks to our partners Corona, Yealands Wines, Phoenix Organic drinks and Toto Pizza.... they are the guys that make the metre long slabs of pizza. We'll have veggo and meat lover's options. 

There will be a lot of books to have a perv' at, you shouldn't feel obligated to buy one, we just wanna celebrate the end of a long journey. But you can buy one and get it inscribed if you want- we've got special white wax pencils for the black pages :)

Oh, as a sidenote, I'm writing in plural not because I'm a gemini, the 'we' is Brent Courtney and I, plus all the photographers and writers involved, this is no one man band- it's a team effort.  

The Exhibition/ Auction: There will be 16 750mm x 450mm large prints on the panels around the Flagship's walls. They are unframed prints, so you can do your own framing [or none] later. The prints are key images from the book. There is no set price on the prints, we're doing a tender/silent auction thingy. There will be a ballot box and slips of paper that you can put your contact details on and the price you want to pay for the print you want. All the profits of the auction go to Sustainable Coastlines.

With past publications we've donated books to Sustainable Coastlines, this time around we're trying something different.   

So that's it, obligation free, free beers'n'pizza on us. 

Thursday September 28, 55 Madden St... which is the corner of Madden and Beaumont streets, 6 pm kick off... our shout- bring your eftpos card

From The Bookstore

Last Call For Pre Orders and so far people are loving the offer- thanks fellas. There are books about to be sent all around the world.  All Pre Sales get free postage and packaging [plus some extra free goodies] and will be sent out in that first week. The full shipment is on its way with an ETA of September 18. So after the 18th they won't be Pre Orders and standard P&P will apply.  You can check out more detail, LIKE it- SHARE it [pleeeease] and of course buy it by clicking through on the image to it's web page. 

The Party Planner by craig levers

IMG_2654.jpg

The Venue- raw 

It is kind of fun organising parties. Getting all the parts of the jigsaw in place. Wait, it's not an old school Barfly or Keyhole Boardriders party I'm talking about here where you fool the venue manager into it, then spray and walk away...miss those nights, how no one didn't fall off the Kestrel ferry is a mystery. Anyway, no, this party is not a fall down drunk affair with The Warners blearing; we're all older now and far more civilised right?  Wow, the idea of a party now is a book launch, things have changed! It is the South Seas Revised Edition Book Launch that's getting done. 

There have been Photo CPL Media book launches before.

ss1booklaunch.jpg
ss1booklaunch-2.jpg

The South Seas V1 book launch in 2012 at Sitka Newmarket.

ss1booklaunch-3.jpg

NZ Surf Captured By A Surf Lens Launch in 2014, New Brighton Mens Working Club

This new one is the most ambitious and therefore scary one to date. The South Seas Revised Edition book launch is to be hosted in the Sustainable Coastlines Flagship  which is in the Wynyard Quarter, downtown Auckland. It has a 200 people capacity with 96 square metres covered and then the sprawl outdoors. This is the bit where you go 'but what if nobody comes'.

Venue, beer, wine and pizza sorted. Prints... sort of sorted; There is an exhibition component of the book launch. There will be 16 large prints displayed around the walls, images from the South Seas Revised Edition kindly supplied by contributing photographers, Jerry Aubertin, Rambo Estrada, Silas Hansen, Brent Courtney and very lastly, me.

a sample of the images that could be part of the print auction... they won't have the artwork on them.

The large 750mmx 450mm prints will be auctioned on the night via Tender. All the proceeds of the auction will go to Sustainable Coastlines. And hopefully there will be actual books. 

Next week you'll be getting sent your offical invite, but in the meantime, just keep September 28 free, we wanna shout you a few bevies and a slice of pizza. 

From The Bookstore

Pre Sales are now open and so far people are loving the offer- thanks fellas!!!! The full shipment is on its way with an ETA of September 18. All Pre Sales will get free postage and packaging [plus some extra free goodies] and will be sent out in that first week.  You can check out more detail, LIKE it- SHARE it [pleeeease] and of course buy it by clicking through on the image to it's web page. 

The South Seas V2 by craig levers

The South Seas Revised Edition

The original

The original

In 2012 I was part of the team that made The South Seas- New Zealand's Best Surf. It was a Hail Mary of the book project, instead of making a book to a standard publisher's economic formula Brent Courtney and I decided to make the book we wanted to have. Instead of screwing down photo budgets, we approached the edit with the mandate of the best shots featured, f@ck the cost. We included over a dozen of NZ's top surf photogs work. It was liberating as a creator. As the bank roll it was terrifying. The book went on to become one of NZ's best selling surf books and is generally regarded as the best surf book to come out of lil' ol NZ. It sold through 2 print runs.

Exciting package!

Exciting package!

But that was 2012, five long years ago. We could have been mercenary and pumped out another print run and milked the sales. We made the call to overhaul the content with fresh eyes, take what worked, acknowledge what didn't, include more photographers, go deeper. This is what we've been drowning in for the last 8 months...




The new improved edition 2 advance copies arrived yesterday!!!! YESSSSSS

Why mess with a winning formula? Since 2012 there have been some significant swell events, those needed to be in the book. Also there are more and new surf photogs shooting some amazing stuff. We knew we could tighten up the edit to be harder hitting and we decided to add an extra16 pages of imagery. 




The Mega Swell of 2015



Fresh Angles, better angles



When we started the Revised Edition it was estimated maybe 50% of the images would be swapped out. Review everything, keep the bangers...ahhh it'll be easy. No no no, we got swamped in a sea of options. In the end probably 75-80% of the imagery is new. 

Have we made a better book? Yep, without meaning it to sound cocky, we have. Tighter, Stonger and Longer. 

From The Bookstore

Pre Sales are now open. The full shipment is on its way with an ETA of September 18. All Pre Sales will get free postage and packaging [plus some extra free goodies] and will be sent out in that first week.  You can check out more detail and buy it by clicking through on the image. 

The Milestone Reached And Bettered by craig levers

Damaged Goods- The Change Will Do You Good 

The big 20, five years in the making

The big 20, five years in the making

There is a recurring theme in these posts, my love and observations of Surf Media. It's an occupational hazard of a working life spent making some of it. New Zealand actually has a pretty awesome history of surf media.

nzsurfer1_1.jpg

In April 1965 New Zealand entered the surfing mag game with “New Zealand Surfer” . Only five issues were made, until July 1966. It started a movement; since 1965 there has been a succession of NZ surf magazines. There have been some really crappy magazines made along the way, I'm allowed to write that, it was me that edited them. But through it all there were nuggets of goodness and some pretty cool heights achieved. One of the highlights was creating NZ's largest surf mag, in the early 2000's my team at the mag created a 128 page issue, with a sticker sheet on the cover and two A1 posters. At the time it matched the page count of our Aussie counterparts. It was the biggest seller too. We were always striving to make the biggest issue we could, to give the reader as much bang for their buck as possible. 

With the acknowledged down trend of surf print as in this post earlier this year  it was very much looking like that would never be achieved again. 

This week a true milestone was meet, actually a series of them. Damaged Goods Zine produced their 20th Issue and it's 144 pages thick. 

Founders and creators Jereme Aubertin and James 'Skip' Skivington quite rightly celebrating a mammoth achievement

Founders and creators Jereme Aubertin and James 'Skip' Skivington quite rightly celebrating a mammoth achievement

They have bucked the trend. Here at the bottom of the world is a surf mag thriving. Last Saturday the lads put on a shindig to mark their 5 years and 20th issue.

Part of the shindig was an exhibition of images from past issues that also feature in #20, the proceeds of which go to Kasm, over $1700 was raised. 

And what of issue #20, should you get it? Yes, yes you should. It's a great issue, course, I'm biased, I wrote the lead feature Print Is Dead and interviewed the lads. 

Relax, the issue improves from there.  Issue 20 delves into some of the best moments that have made up the subsequent 19. Their interview with Al Byrne, which sadly would turn out to be one of Al's last, that alone is a must read. 

Issue 20 highlights the maturity and the depth these two creatives have gone to to make great print. It's not just 'Good for a Enzend mag, I s'pose' . They are leading the way in what surf print media needs to be to not only survive but do jolly well. Adapt, evolve and entertain the reader so they'll come back for more. 

Every image in this post links back to the DGZ site where you can view more samplings and of course order your very own copy. Do it, be entertained, support local creatives, celebrate the NZ Surfing Community. 

From The Bookstore

Under 1000 of this little bewties left! That's pretty good for under a year. Will there be a reprint, probably not. You can check out more detail, LIKE it [pleeeease] and of course buy it by clicking through on the image to it's web page. 

Dirty Deeds by craig levers

Dirty Deeds Done Dirt Cheap 

South 'Naki Treat

South 'Naki Treat

Last week the Environmental Protection Authority approved sea bed mining in the South Taranaki Bight. This goes against their own rulings twice before. The consent to mine goes to a Netherlands corporation Trans Tasman Resources. The iron extracted gets shipped directly to China for processing and steel manufacture. 

The deal sucks. There is little financial gain for Kiwis. Very few jobs [if any] for Kiwis will be created. The environmental impact is worse. But I'm going to stop here and not portray myself as a know all. If you are interested, or like me, outraged that this could happen there are things you can do. 

Here are some relevant articles: 

http://kasm.org.nz/latest/setting-the-record-straight-on-seabed-mining-decision/

http://kasm.org.nz/seabed-mining/what-is-seabed-mining/

http://kasm.org.nz/seabed-mining/impacts/

 

Five years ago when TTR were successfully halted

Five years ago when TTR were successfully halted

Writing a web log about seabed mining is not going to change a thing. I could hope that maybe a couple of you will share my feelings about this and want to do something. The easiest thing is donate to the fund for the appeal. This is what I've done HERE 

http://kasm.org.nz/shop/donation/

Walk the talk. The real killer for action groups like KASM is apathy and inertia. It's not easy to halt a multi national corporation once, but to keep fighting the appeals over and over again and keep going back to the same people for donations is hard. I'm sure corporations like TTR forecast for this human behaviour; 'Wear those lefty protestors down with multiple appeals, eventually they lose interest." Let's not let them win and steel our sand.

From The Bookstore

Under 1000 of this little bewties left! That's pretty good for under a year. Will there be a reprint, probably not. You can check out more detail, LIKE it [pleeeease] and of course buy it by clicking through on the image to it's web page. 

Full Circle by craig levers

17 years ago Lynden Kennings shaped a board for his four year old son Dune. Dune was already standing up on his dad's mal and on his own boogie board. Lynden knew it was time for Dune to have his first surfboard. 
 
I know all this because Lynden kept telling me "Ceepage, I'm giving you the exclusive. You can be the photographer that gets the first photos of Dune-Bug surfing." He shaped the board a couple of days after the Millennium at Fresh Squeezed in Shadee Lane, Piha. 

Lynden sprayed the tiny 5'4" retro orange like the Bob Davies Kneeboard that he had learnt to surf on.  Hayden Chamberlain, the Fresh Squeezed aprenti, glassed it. The board created quite a stir in 2000. Everybody wanted to ride it. Everybody that rode it wanted it. Lynden ripped on it. 
 
We planned to get the 'exclusive'. But somehow it never happened. I've got images of Dune and Lynden standing on the shore in the ditch with the board from 2000. I can't find them; to be fair the search wasn't too thorough. I remember that Lynden was proud as punch that he'd made the board well and that Dune was stoked on it. 

While I couldn't find any photos, Hayden Chamberlain did. This is Dune on the day the board was finished and given to him. Hayden you fricken legend.

A four year old Dune in barrel stance on the deck at Fresh Squeezed, Shadee Lane 2000. 

A four year old Dune in barrel stance on the deck at Fresh Squeezed, Shadee Lane 2000. 

Last week Dune and I were blundering our way... wait, Dune wasn't, I was blundering the way to a photoshoot. Finally it was going to happen, but Dune's boards were in Kai Bedford's car, which was in town. F@CK!  
 
Dune had a back up. You know where this is going... Dune had lil' Orange. I hadn't seen it in 17 years, froth overload. Flashbacks. Circles completed.  Dune ripped on it. Can you imagine getting a decent barrel on the board you've had since you were four.

Dune and Lil' Orange

Dune and Lil' Orange

This was the very first hook up we got on the photo session

This was the very first hook up we got on the photo session

Dune skimming  

Dune skimming
 

Installations

It's a part of the website that has been sorely neglected. But now it's all [relatively] up to date.
Ever wondered where all the images end up, or need a visual reference to see how an image could look on your wall? Well the idea here is that the images are real shots of real walls. They aren't the best photos, but they do show real world applications. You can click on the image to link through to the Installations section. 

From The Bookstore

Randomly, there has been a run on the Print Sets this week. You can check out the set larger, LIKE it [pleeeease] and of course buy it by clicking through on the image to it's web page. 

The End Of Eras by craig levers

This Is An End

As it turned out June and July 2017 were significant months for the NZ surfing community. Rip Curl NZ's CEO Paul Muir retired after 30 years at the helm. Wayne Parkes closed the doors on the Barry's Point Road Factory for the last time. 

Let's start with Paul. You probably don't know who he his and that is probably how Paul likes it. Paul started selling Rip Curl Wetsuits in the 1980's when AG Mitchell and Sons had the licence. This was when Rip Curl only made wetsuits. AG Mitchell And Sons were one of NZ's largest sporting goods importers and Rip Curl was one of their many lines.  

AG Mitchell scaled down and Paul grabbed the chance to be Rip Curl's NZ man. This was a little before my time, but the stories of him and Richard Langdon touring the country are the stuff of legend. In the mid eighties you either wore a Moray wetsuit made in Devonport, a Rip Curl or an O'Neill.  Companies like Quiksilver and Billabong were a decade off joining the party. 

Paul choose this shot of Larry Fisher to be a double page spread 'The Search' Advert in 1994. At the time it he cited it was so uniquely Kiwi. The advert got raved about for months. And that's why it was included in the book PhotoCPL. Larry Fisher is still sponsored by Rip Curl now.
 
I started selling adverts in NZ Surfing Mag in 1993. Rip Curl and Billabong shared the same building in Barry’s Point Rd. Rip Curl also had Reef sandals and Billabong had Oakley. They were the two biggest advertising accounts by a country mile. It was nothing short of terrifying driving down that driveway.
 
Things were about to blow up; surfing in NZ was about to go through massive growth. Billabong and Rip Curl both expanded into their own buildings. I liked that. The magazine also benefited from this growth 94-97. But by '99 the magazine was floundering. We had turned over three editors in quick succession.  The magazine wasn't speaking to its readers. There'd be moments of glory and then we'd plunge back into mediocrity. I lost faith in what I was trying to sell. 

On a mid winter Wednesday, Paul summoned me to Rip Curl in Te Pai Place in Albany. It was late in the day, my last sales meeting before knocking off. I had some images to show him for the next issue. But he wasn't too interested, he had another plan. For the next 2.30 hours he sat with me and explained what he'd like to see in the surf mag. He wasn't pushing a Rip Curl agenda. It became real clear, real fast that he wanted the magazine to reach it's readers. He was thinking bigger picture. He wanted to see a magazine that was worth him advertising in because it had the readers satisfied.

The thing that has always stayed with me about this mentoring session was that Paul didn't have to do it. He took time after work hours to talk to me, to offer up proactive observations that were astute and informed. Instead of pointing out what was going wrong, he offered up what could be great. 

Within a year I took on the role of Editorial Director, and largely put Paul's plan into place. The magazine boomed again. We strove to meet the needs of the reader, not the wants of the industry. But by doing so made something that was worth advertising in.  

Rip Curl NZ got huge, and Paul captained the ship through that growth. Then 2008 happened, the bottom fell out of the market. Paul navigated Rip Curl through the retrenchment. It must have been horrible, getting the emails from head office in Oz as to who had to go. It would have been hard to go from a massive warehouse and sales building back to a small cubicled office space.

His retirement party in Takapuna June 30 stood testament to his mana. The bar was filled to the gunnels. Past staff members, industry captains and rivals, family and friends. 

Wayne in the pit, in Barry's Point Road... as seen in PhotoCPL

Wayne Parkes needs no introduction.  Nor am I going to attempt to allude to his massive contribution to NZ Surfing in this already too long web log/ E-Bomb. 

Last year, Wayne's close friend and glasser, Phil Jamieson passed. There has been speculation and gossip since about how much this has affected Wayne. Indeed the duo produced the most beautifully finished boards, in fact beyond world class. 

At 67 Wayne has pulled the pin on the Barry's Point Road factory. This is the end of an incredible era. There has been surfboards made on the premises for nearly 50 years. Originally Mary Davie found the building for Mike Court to set up the Auckland Bob Davies Factory. Wayne took over the lease when Mike and Bob moved on. 

Over the last month Wayne and friends have demolished the factory's partitions and bays. The stories those walls could share. The legendary Christmas parties Wayne so generously hosted. Phil's passion for our coasts and the tales told. Hell, the tales created in those rooms. From all accounts it’s going to become a courier depot.

Wayne has moved up to Waipu where he'll continue to craft the most beautiful boards.  

Yesterday Paul Oliver did this to my Piha Bar Shack  image. It was shared it on Instagram and it went nuts. Thanks Paul- Love it!  

Rewinding by craig levers

I'm frustrated. One huge book project, The South Seas- New Zealand's Best Surf Revised Edition, is finished and finally at the printers. The other one for this summer is in its last week of layout before proofing and then printing. It is a busy time, a fun time, but a bit stressy. There's always emails from the printers about file clarifications; debossing, foil separations, PMS colours verses the CMYK. 

That is not what the frustration is from. Largely these posts are about what is going on, what photoshoots have been happening and swells chased. But for the last few weeks it has all been about finalising book content. So I can't share those photos and words because it's all going in NZ Surf- The Collection Vol 1. Both books are a couple of months off release date, so it isn't the right time to be doing previews either. Don't worry, you're going to be the first to see anything. 

Dig deep... literally. Go into the archive and find some stuff that's worthy of a revisit, a rewind if you will... 
 

I don't think this shot of Lennox Heads surfer Stu Kennedy has ever been published before. Shot in 2007, it was part of a week long shoot for Rip Curl in Bali. We got so skunked, in between swells, we all worked hard to make good images in less than ideal conditions. As a photog these are the nightmare gigs. There's huge pressure to produce a silk purse out of a sow's ear. 

I did make this portrait of Stu, Oney Anwar and Ryan Hawker that I was super stoked on. The idea of the trip was that Rip Curl had brought together it's best juniors from Aussie, Indonesia and NZ; a tri nations surf camp. It's pretty cool that Stu is on the WSL tour now. Not that this week, 10 years ago, had anything to do with that. 

And then, sure enough the next week was this! G-land had been a real monkey on my back. I'd been there three times before, thinking that everything was in place for good shoots. Sure enough, the boat was broken or the driver had quit, forcing me to try and swim with the housing and a fisheye lens... G-land is not the place for a fish eye- it's just to wide a playing field. But this time everything was dialled. Boat- check... full moon check, swell check. Not only that but Miles Ratima was Camp Liaison guy for the season, so we had the best hook ups. 

Miles defo in his happy place- G-land 2007. 

Ben Kennings G-Land 2005, yeah see what I mean, not a place for a fish-eye lens. Well there's always an exception to the rule. But this trip was pretty brutal, the boat for shooting from was organised and again the boat driver mysteriously went MIA. The only way to get images was to swim out, I spent 5 hours a day treading water trying to get a roll of 36 exposures. It was a very low yield to effort ratio. But I did get a covershot, the shot in the sequence before this frame. 

Benny circa 1998??? In the Makorori carpark.

I've kind of made G-land out to be terrible, it wasn't ever, this is Troy Reilly on a trip in 2002. 

Troy at Shippies 2000. 

Bit of a Troy section huh! This is another shot that I don't think has ever been run. In 2005 I got asked help trial the idea of Heli-surfing charters out of Ardmore Aerodrome. We found this random slab, Troy, Hayden Brain and Kerin Van Der Helder charged it. 

Troy is originally from Napier. So is Jeremy Evans aka the HBJama. This was shoot on a trip to the NSW South Coast, we got our tyres slashed by a local hot head even after agreeing not to shoot a certain spot. The boys were fired up for retribution, but we moved on and scored this beach every day for a week by ourselves. 

The Jama tour 2006. Sam Willis, Blair Stewart, Jezza Evans and his cousin Simon Deken Ulladulla Pub styles. 

Luke Hughes' dad Craig Hughes spent a lot of time in Ulladulla. This is not the South Coast though. It's ET's in Tonga, perhaps the best right hander in the South Pacific. We scored, it was an epic trip, 2005. 

The grommies! Luke Hughes sneaking in a cheeky westside with Skeet and Deano Amess at the favoured Tongan abode, Ha'a' tafu and the Burling clan. 

It's rights in the summer and lefts in the winter. This was a crazy fun trip with Maz Quinn, Marc Moore, Motu Mataa, Jordan Barley and co the year Maz qualified for the World Tour 1999. 

Board crunching fun aye Maz. 

It's scary to think this shot of James Fowell is a few months off being 20 years old. Mud Bay Jan 1998.

James 10 years later, 2007, tearing up a Gizzy Island right.


From The Galleries

This image features in The South Seas- New Zealand's Best Surf Revised Edition, there you go a cheeky sneak preview. You can check it out larger, LIKE it [pleeeease] and of course buy it by clicking through on the image to it's web page.