The South Seas Revised Edition
The original
In 2012 I was part of the team that made The South Seas- New Zealand's Best Surf. It was a Hail Mary of the book project, instead of making a book to a standard publisher's economic formula Brent Courtney and I decided to make the book we wanted to have. Instead of screwing down photo budgets, we approached the edit with the mandate of the best shots featured, f@ck the cost. We included over a dozen of NZ's top surf photogs work. It was liberating as a creator. As the bank roll it was terrifying. The book went on to become one of NZ's best selling surf books and is generally regarded as the best surf book to come out of lil' ol NZ. It sold through 2 print runs.
Exciting package!
But that was 2012, five long years ago. We could have been mercenary and pumped out another print run and milked the sales. We made the call to overhaul the content with fresh eyes, take what worked, acknowledge what didn't, include more photographers, go deeper. This is what we've been drowning in for the last 8 months...
The new improved edition 2 advance copies arrived yesterday!!!! YESSSSSS
Why mess with a winning formula? Since 2012 there have been some significant swell events, those needed to be in the book. Also there are more and new surf photogs shooting some amazing stuff. We knew we could tighten up the edit to be harder hitting and we decided to add an extra16 pages of imagery.
The Mega Swell of 2015
Fresh Angles, better angles
When we started the Revised Edition it was estimated maybe 50% of the images would be swapped out. Review everything, keep the bangers...ahhh it'll be easy. No no no, we got swamped in a sea of options. In the end probably 75-80% of the imagery is new.
Have we made a better book? Yep, without meaning it to sound cocky, we have. Tighter, Stonger and Longer.
From The Bookstore
Pre Sales are now open. The full shipment is on its way with an ETA of September 18. All Pre Sales will get free postage and packaging [plus some extra free goodies] and will be sent out in that first week. You can check out more detail and buy it by clicking through on the image.