This week's web-log is a blatant exercise in marketing and selling. I'm not going to pretend it's anything other than that, no NZ Surf news, no sideways views or opinions. No surf photos, well except for the ones that are trying to be marketed. AND I am pretty excited to be presenting... even debuting to you the loyal PhotoCPL reader, the 2025 run of PhotoCPL T's.
There hasn't been a PhotoCPL T range for ages. The last range sold out. There should have been a follow up. I didn't love the type of T we were using back then, they were 'ok', they were industry standard. I didn't want industry standard, I wanted the shirts to be more of a premium weave and weight. The conviction is, if you have a T that sits and fits well, is comfortable, that's what makes a favourite T- not so much what's on it. So that was the plan this round.
Here's the Piha T back.
...and here's the Whangamata T back
The T's are 100 cotton and 200 gsm, not the 180 gsm standard. We went for B&W printing so the image/screen stays light and soft. Yes there is a compromise in the photographicness of the screen, but it means the T breathes better, you won't get that sweaty patch on your back so much as you would with the thick plastisol photo-like art. Like nice pastels, and neutral mooted colours on your T's.... jog on my friend, we are doing the Kiwi As thing here - these bewties are black, or midnight charcoal; otherwise known as BLACK.
So yeah, buy a T or 10? Free Shipping nationwide.
The Piha T is HERE The Whangamata T is HERE
AND DEEEEEEN....
Yesss it's the Boardriders Cup this Saturday at Whangamata Beachie, Access #8, be there or don't, but you could potentially be missing out the bestest high octane comp of the year. This year, Keyhole's EPR [pictured] can't back up his Open victory from last year, conspiracy????? YES!!! nah, with the sponsor Hurley bailing on the entire Australasian market- like just bailed. The event had to be condensed into one day, so it's straight to the Tag Teams. It's going to be rad.
Keyhole Krew 2024, ready for 2025!!!
Osssshhhh Whangamata Bar from the Air, and fricken firing at dawn. This is of course the full colour version of the T design. It was pumping that day, crazy good bank on Bar and a perfect swell for it. Is Whanga your place? That wave that fills your dreams... well, get this for your wall and mindsurf it every day :) Check it out HERE