She's Been Carnage Around Here, I Tell Ya...
First of many, load in, load out, repack, load in, drop off...repeat.
The business model of Photo CPL Media is pretty simple. Make good books, but only make as many as you hope could sell, don't oversaturate the book stores with what will become landfill. And that really is a thing, some bigger publishers flood the marketplace with product aiming to sell 70%, then dumping the remainder in landfill. Photo CPL Media's goal is to not sell as many, but sell them all. 10th book title now, it seems to be working. This creates a lot of knock on effects; it's really hard to grow the business. You are inherently stifling profits and market share, the book isn't as visible either...there are less of them. Sounds obvious but again that's a thing, another tactic in play is, by over printing books some publishers are dominating the shelves, literally pushing other titles off the shelves. Photo CPL Media isn't playing that game though. This is a longwinded way to illustrating why a book title arriving is a hands-on affair, to make the project work, I work. Photographer, writer, production manager, publisher, marketing manager, sales, distribution inwards goods, packing tape gun welder, outwards goods..love my tape gun :)
And this has been the job for the last week, moving 1/2 a ton of books from B to A and then to C and D. It is super satisfying work, seeing your little babies going off to their new homes. All the pre-ordered copies are out or at least in transit. It marks the end of the start.
But wait: This is s'posed to be a surfing Web Log- Right?
Ummm yep! The surf is crap, there's been actual paying working to do, a little thing called Covid...excuses, excuses. But I was tasked with finding some unique images from the archives the other day. This is always a fatal loss of time; especially at this time of being locked down/in for over a month. Looking through folders of past roadies, beyond the Auckland borders kind of gets the nostalgia flowing.
Back to 2013! Just a blink of an eye, 8 years hence. This was a good day, a fun swim with the water-housing. I was a little bit over the water-housing I had, not that there was anything wrong with it, I just wanted to progress the use of the type of lenses being used. I do remember wanting to stay out late and try some arty slow shutter speeds. In this case is was a bit of a disaster, because the swell pulsed with the tide dropping out and the lads started to find the hollow ones.
Me ol' flatmate Paul Greenland on his Jason Ward shaped Lobster
crispy evening lefts at a beach so far away at the moment
Fellow westie Bevan Wiig running the Christian Fletcher ‘If you made it out, you weren’t deep enough’. Hope the knee is healing up brother!
Yep, this would not be the best time to decide to set the camera up for arty speed blurs, maybe, or maybe it makes it something better... Greenie and the wave of the eve
Napes, in focus but moving too fast
Matt Groube, stoking about a day well spent.
And Over On Recreational Society...
If you don't know about The Recreational Society, it's a NZ website made to provide a portal of information and inspiration for anyone thinking about or right into exploring NZ... which in this current world is EVERYONE aye!
The website is going so well we made a book of it, you may have just read about it above.
The Recreationalists: Intrepid Kiwis And Their Campers
You've endured the bleat about the week that has been, thank you for getting this far! Hopefully it's piqued your interest in the book, you can check it out HERE
From The Galleries
This place may or may not have been pumping last week. This image is from the 2015 Mega Swell event. You can check it out bigger HERE